They say better late than never, so here I am.

9 months into 2025, but we move.

As some of you may remember, HypedUp was a weekly in your inbox for most of 2024, but certain circumstances led to a hibernation of the newsletter.

I’m please to announce that the dormancy is over and we are erupting again, this time bigger and better than ever.

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For those less familiar with me, let me reintroduce myself 👋

I’m Aharon - head of marketing at Hype Digital.

What do I do?

Little bit of this, little bit of that. Depends on how I’m feeling each day.

What is Hype Digital?

An awesome agency that makes companies money by driving traffic to their websites, converting that traffic into paying customers, and ensuring all the data in between is accurate.

But in all seriousness, we like to define ourselves by this big buzzword called CRO.

Not “Chief Revenue Officer.”

Conversion Rate Optimization.

→ Take the number of monthly conversions you’re getting on your website (e.g. 1000)
(*conversions could be purchases, demo bookings, sign-ups etc.).

→ Now divide that by the amount of monthly website visitors you’re getting on your site (eg. 20,000)

→ Multiply that by 100

So: (1,000/20,000)*100 = 5%

Woila! You now have your current conversion rate!

So Conversion Rate Optimization is simply optimizing that conversion rate.
Or (for those who need easier words), making it better.

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I’ll give you an easier scenario to understand.

John is selling apples at his school market day. Throughout the day, 100 visitors come to John’s stand to check out his juicy apples.

Out of those 100 visitors, 10 people ended up buying apples.

Therefore, John’s conversion rate for the day is: (10/100)*100 = 10%.

Could be better John…

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CRO is all about how we can improve our conversion rates and get more people to buy our stuff.

In the above scenario, how could John have improved his conversion rate?

Well:

• He could try selling better apples (different types and colors etc.)
  
  

• He could sell them at a cheaper rate
  
  

• He could do better marketing to present the apples in a better way
  
  

• He could make a more attractive stand to bring more people to him
  
  

• Etc.

The big question here is, does John know FOR SURE that any of the above tactics will work?

No, he does not.

The only way for him to know is by TESTING out different tactics and seeing which one does better.

If the school market is running over 4 consecutive weekends, each weekend he can try out a new tactic (while keeping everything else the same), and see which tactic results in more apple sales.

Of course, there are other factors involved, like the type of people visiting his stand each weekend (some people like apples more than others, some people spend more money than others, some weekends might have more visitors than others, the weather etc.), but at the end of the day, after testing out different tactics, there will be certain ones that perform better than others.

John could either go and do everything all at once (change his marketing, get different apples etc.), but he has no guarantee that either of these changes will work.

He is much better off testing out different tactics one at a time on a smaller scale and seeing which works, before going and investing all of his hard-earned cash in something that has no guarantee to work.

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Your website is no different to John’s apple stand.

You get visitors, and you need to test out different things on your website to figure out how to get these visitors to buy from you.

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Over the next few weeks, I will be sharing insights into how this is done (across different industries) so that you can start learning how to optimize your website in the most effective way.

The better this newsletter does, the more I can mess around and not actually do real work, so please subscribe below if you want to tag along for the ride 😉

That’s me ✌️