CRO
Sebenza is a tech-forward gig economy platform empowering freelancers and businesses to connect, collaborate and grow. As a PWA, Sebenza prioritises speed, usability and cross-device accessibility, with a strong focus on user engagement and intuitive onboarding flows.
+5.66x
Return on Engagement (ROE) from CRO tactics in Q1
+190%
Overall increase in WiFi Redemption in Q1
+70%
Conversion Tactic Wins this quarter [7 out of 10]
Insight/brief heading
Improve Return on Engagement and increase in-platform action completions by testing gamification and usability enhancements, while aligning the platform's frontend with their newly launched UI across a progressive web app (PWA) experience.
Result or How we did it heading
Over the first quarter of 2025, we executed 10 focused experiments, targeting:
Button prominence and copy for key tasks
Gamification reward screen visibility
Navigation clarity across devices
UI polish aligned with new brand elements
Redemption and engagement triggers for WiFi incentives
Winning tests were deployed site-wide to align with client rebuild sprints to ensure consistent exposure to optimised experiences.
Solution
Ran ongoing frontend-focused CRO experiments to support the rollout of Sebenza’s new UI and improve consistency across the experience.
Aimed for higher WiFi redemption and other in-platform actions by optimising the gamification flow, action prompts and onboarding stages.
Leveraged Convert + GA4 Audience integration to track the impact on impressions and behavioural shifts.
Prioritised variants that improved usability and triggered more platform engagement.
Why wait?
