PPC
Donorbox is an online donation platform designed to help non-profit organizations and fundraisers create campaigns. With a global presence, Donorbox provides an easy-to-use platform for charities to collect donations online and maximize their fundraising efforts.
235%
Increase in Monthly Leads Generation
42%
Demo to Sales Close Rate
956k
LinkedIn Impression Share
Insight/brief heading
The goal was to develop a comprehensive B2B lead generation strategy to acquire non-profit organizations and fundraisers. The strategy focused on leveraging Google Ads and LinkedIn to generate quality leads and convert them into clients.
Result or How we did it heading
Paid advertising through Google Ads (Search and Display) to capture high-intent leads from search queries related to non-profit fundraising.
Paid Social campaigns on LinkedIn with B2B targeting to reach decision-makers at non-profits and fundraising organizations.
Implemented performance analytics to track the success of campaigns and optimize for the best-performing ads and keywords.
Applied conversion rate optimization (CRO) best practices to increase the efficiency of the landing pages and drive higher-quality conversions.
Solution
We moved the majority of the spend to LinkedIn for targeted lead generation, focusing on B2B audiences with deep industry pain points. Alongside this, Google Ads were used to generate leads from high-value prospects. The campaign was further enhanced by a strong understanding of client needs, ensuring that the messaging resonated with the target audience.
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