PPC
IRESS is a leading provider of technology solutions for the financial services industry, offering software for trading, financial advice, and wealth management. Their tools help financial professionals deliver value to clients through seamless digital solutions.
174%
Increase in Conversion Rate
22.1x
Return on Ad Spend
230k
LinkedIn Impression Share
Insight/brief heading
The goal was to develop a comprehensive B2B lead generation strategy for IRESS, focusing on repositioning their product as a solution for Independent Financial Advisors (IFAs). The strategy aimed at driving deeper engagement and generating qualified leads through thought leadership and targeted campaigns.
Result or How we did it heading
Paid advertising across Google Ads (Search, Display, Video) to generate awareness and drive qualified traffic.
Paid Social campaigns on LinkedIn with firmographic B2B targeting, aimed at connecting with decision-makers in the IFA world.
Integrated Clearbit for precise targeting on Facebook and executed effective marketing tactics for more personalised outreach.
Solution
We used an Account-Based Marketing (ABM) approach to target key individuals and companies in the financial advisory sector. The strategy involved creating and distributing content that built thought leadership and entrenching IRESS as a top solution for IFAs.
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