CRO
GALXBOY is a leading South African streetwear brand that fuses local street culture with international fashion trends. Known for its bold designs and authentic voice, GALXBOY operates both online and in-store, catering to a growing youth market seeking fashion with attitude.
+$75k
Total Additional Revenue generated from the entire CRO Programme to Date [Sept 2024 to Mar 2025]
+60.7%
ROPI (Return on CRO Investment) to Date
+71%
Winning tactics from the entire CRO Programme to Date [Sept 2024 to Mar 2025]
Insight/brief heading
Increase the quantity of purchases by optimising the user experience across key e-commerce touchpoints.
Result or How we did it heading
Over a 7-month period, we launched and managed 6 A/B tests per month, focused on:
Product page design and copy enhancements
Optimized sizing and fit communication
Improved add-to-cart clarity and urgency signals
Streamlined checkout steps
Trust and social proof improvements
Mobile-specific UX fixes
Solution
Ran consistent A/B testing to drive increases in product page engagement, cart completions and checkout conversions.
Integrated Google Analytics 4 (GA4) audience data with our A/B testing tool VWO, enabling end-to-end revenue tracking for each test variant post-purchase.
Focused on rapid deployment of winning variants—ensuring test learnings were swiftly implemented across the live site to capture full traffic impact.
Why wait?
