CRO
HertexHaus is a leading retailer of luxury home décor, offering high-quality rugs, furniture, and textiles for a wide range of residential and commercial spaces. Their focus is on providing beautiful and functional products, with a seamless shopping experience both online and in-store.
+7.62%
Increase in Add to Cart Clicks
+46.3%
Increase in Buy Now Clicks
+157%
Increase in Buy Now Clicks
Insight/brief heading
The goal was to improve key conversion metrics for HertexHaus across various touch points, including increasing add-to-cart clicks, improving store locator interactions, and boosting product page engagement.
This was achieved through a combination of tests, including sticky shop buttons, infinite loading on product lists, and more prominent store locator features.
Result or How we did it heading
For mobile optimization, we introduced sticky shop buttons on the PDP to ensure that the add-to-cart, wishlist, and buy-now buttons remained visible as users scrolled. This streamlined the shopping process, making it easier for customers to interact with key elements, regardless of where they were on the page.
For PLP optimization, we added an infinite scrolling feature that automatically loads more products, eliminating the need for users to manually click to view more. This increased product engagement by reducing friction and providing a smoother browsing experience.
For store locator optimization, we implemented a clickable sticky banner that made the store locator more prominent, encouraging users to visit physical stores more easily.
Solution
We ran several tests to optimise different aspects of the website. Key actions included implementing sticky shop buttons on mobile product detail pages (PDP), introducing infinite loading on product listing pages (PLP), and enhancing the visibility of the store locator.
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