CRO
Sebenza is a South African digital platform that provides free Wi-Fi on public transport, offering users access to content, games, and services while enabling brands to engage with a mobile audience through interactive campaigns and rewards. Supabets is one of Sebenza’s partners leveraging the platform to reach and engage a new target audience.
+10%
Form Started/Signed up Conversion Rate lift
+12.9
Total forecasted sign ups if wins are implemented over the next 3 months
Insight/brief heading
Increase the number of Sebenza users who click through to the Supabets micro-app from the Sebenza PWA and go on to complete sign-ups on the Supabets platform.
Result or How we did it heading
Made winning tactic implementation decisions based off our GA4 and Convert integration, allowing us to pull the testing audiences into LookerStudio.
We were able to customise the way we were analysing the data, by creating specific Conversion Rate metrics, i.e. Landing Page Visitors to Reg Click CVR, Users to Form Start CVR and Form Start to Form Submit CVR. We had a 67% winning test rate.
Solution
Setup a GA4 property for the Sebenza x Supabets Landing page to ensure we had accurate and clean data for CRO reporting and decision analyses.
Run x2 CRO Tactics a month on the Sebenza x Supabets landing page, and on the Supabets Registration Form, that are heavily focused on incentivising and prompting the user to start the registration form, and primarily submit.
Why wait?
