CRO
TSHEPO is a proudly South African luxury clothing brand that designs and sells high-quality jeans and apparel through its ecommerce platform and flagship store in Victoria Yards. Known for its iconic “three kings” branding and locally made craftsmanship, TSHEPO represents confidence, identity and the African narrative through fashion.
4.9x
Return on CRO Investment
+282%
Increase in Subscriptions directly tied to CRO changes
5%
Total uplift in Purchases
Insight/brief heading
Boost subscription growth and online revenue through a structured Conversion Rate Optimization (CRO) program, while aligning with the brand’s premium positioning.
Result or How we did it heading
We took a highly agile approach, launching 18 CRO initiatives in under 9 months. Each test ran for a statistically significant period with tight feedback loops from analytics, UX recordings and session heatmaps.
Experiments focused on:
Homepage clarity and CTAs
PDP (product detail page) copy and sizing experience
Mobile checkout streamlining
Subscription messaging and placement
Scarcity messaging and urgency elements
Solution
Implemented a 9-month CRO program targeting core friction points on key eCommerce pages including Home, Product Detail, and Checkout.
Launched 16 A/B tests and 2 full-site implementations to address user experience, subscription sign-up flows, and mobile-first engagement.
Tracked results using GA4 + VWO, directly connecting test wins to real revenue and subscription impact.
Focused tactics on messaging hierarchy, form friction, personalization and bundling techniques.
Build a full-funnel paid acquisition strategy with a high effort put towards education and awareness, as well as prospecting and remarketing (Google and Meta).
Why wait?
