CRO
The client offers immersive luxury safari experiences across Botswana, Zimbabwe, and Zambia, combining authentic wilderness encounters with a commitment to community and conservation.
+36%
Total Revenue generated via confirmed/ travelled leads in the Variants
34x
Return on CRO Investment
+$490k
Total Additional Revenue from entire CRO Programme over a Year
Insight/brief heading
Increase the quantity of high-quality leads into the CRM for the sales team to convert into paid travelers.
Result or How we did it heading
We ran 2-4 AB tests onsite each month for a year. We ensured a super quick implementation lead time onto site, once the AB test won to ensure that 100% of visitors are exposed to the optimised experience.
Solution
Build a full-funnel paid acquisition strategy with a high effort put towards education and awareness, as well as prospecting and remarketing (Google and Meta).
Utilise A/B testing to ensure we are increasing enquiry form opens as well as enquiries submitted.
Integrated conversion tracking from the CRM (Hubspot) to the AB testing Platform (VWO) to able to track lead quantity and revenue once the lead confirms the booking.
Why wait?
