CRO
Tiger Wheel & Tyre is a well-established South African retailer, specializing in a wide range of automotive products, including wheels, tyres, and accessories. Known for their expertise and commitment to quality, the company offers both physical retail experiences and a seamless online shopping platform.
+8.8%
Increase in View Store Locator
+40.2%
Increase in Purchases
+$20k
Additional Revenue Per Month
Insight/brief heading
The goal was to enhance both store locator searches and purchases on Tiger Wheel & Tyre’s website. By addressing key user journey touchpoints, we implemented two strategic design changes: a more prominent store locator call-to-action (CTA) and clearer product category navigation with added visual cues. These changes were aimed at driving higher engagement, reducing friction in the checkout process, and improving conversion rates across the site.
Result or How we did it heading
For the store locator test, we repositioned the CTA on the homepage, ensuring it was more visible to users. The new "Find a Store" CTA button was added with direct copy to encourage interaction and guide users to the store locator page.
For the purchase journey test, we introduced an infographic bar on product category and brand pages, clearly outlining the next steps in the customer journey. This visual guide was designed to reduce confusion and help customers navigate through the purchase process with confidence, encouraging actions like "add to cart" and "notify me" clicks.
Both tests were based on competitive analysis and heuristic evaluations, designed to streamline the user experience and improve conversion rates across both key touch points.
Solution
We ran two tests aimed at improving user interaction and conversion rates: one to increase store locator searches by making the CTA more prominent, and another to boost purchases by simplifying and clarifying the purchase journey with an infographic bar.
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