CRO
Curve Gear is a South African brand that specializes in men’s urban, outdoor, and safety apparel, blending functionality with sophisticated design to produce high-quality workwear and lifestyle products.
+80%
A/B testing win rate
+115K
Actual revenue made from testing
+R979k
Forecasting revenue should the winning tests be implemented on the site for 6 months
Insight/brief heading
Our goal was to significantly improve Curve Gear’s conversion rate, starting from 0.51%. To achieve this, we focused on optimizing the entire customer journey - from landing page through to checkout—running one A/B test per month to drive consistent, measurable improvements.
Result or How we did it heading
We had a highly successful CRO program, generating R115k actual more revenue for the business via our Variants (on site tests). When we deployed a strong high impact winning test on the product pages, we saw an increase of +26% in add to cart rate, +18% in begin checkouts, and 30% increase in purchases.
Solution
Ran a low velocity A/B testing programme of one test per month to drive increases in product page engagement, cart completions and checkout conversions.
Swiftly implemented across the live site to capture full traffic impact.Integrated the Shopify App with our A/B testing tool VWO, enabling end-to-end revenue tracking for each test variant post-purchase.
Focused on rapid deployment of winning variants where possible, and testing a product page redesign which the client was wanting to do for a while.
Why wait?
