CRO
FantasyGo is an online fantasy sports platform offering players the chance to compete in fantasy sports contests for cash prizes. FantasyGo provides a wide range of daily and weekly contests across various sports such as football, basketball, and baseball. The platform offers a user-friendly experience for sports enthusiasts to build their teams and enter competitive contests.
+4.8%
Increase in Register CTA button click
+16%
Increase in Register Success
+2.7%
Increase in Logins
Insight/brief heading
The goal was to improve key metrics including registration completions, first-time deposits, and overall user engagement. We implemented several tests on registration CTAs, content presentation, and user interface (UI) enhancements to drive higher conversion rates and user interactions across the platform.
Result or How we did it heading
For homepage optimisation, we added a video to the hero section, which increased the Register CTA button click rate by 4.77%. This video content helped capture the user’s attention, leading to more successful registrations.
We also adjusted the registration form by testing a stronger headline and adding an "over 18" confirmation at the start of the sign-up process. This change resulted in a 1.14% increase in the Next button clicks, as it clarified entry requirements, reducing confusion and streamlining the process.
We tested sticky CTAs on mobile, including a prominent "Register Now" button to make the registration process more accessible and visible as users scrolled through the page.
Solution
We ran multiple tests focused on improving the registration process, enhancing the visibility of key CTAs, and increasing overall user engagement. Key actions included adding video content to the homepage, optimising the registration form, and introducing stronger CTA buttons.
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