PPC
Schmidhauser Plumbing & Electrical is a leading provider of high-quality construction, electrical, and plumbing services in the Western Cape. Known for their expert service and competitive pricing, they offer around-the-clock services for both residential and commercial needs.
500+
Increase in Monthly Leads Generated
17.2x
Return on Ad Spend
56%
Lead to Sale Close Rate
Insight/brief heading
The goal was to develop a comprehensive lead generation strategy to acquire more jobs through enquiry forms and calls. This included the implementation of call tracking metrics to track offline conversions and improve the lead-to-sale close rate.
Result or How we did it heading
Paid advertising through Google Ads (Search, Display) targeting relevant keywords and local prospects.
Paid social campaigns with location-based B2B targeting to expand reach and engage the right audience.
Utilised performance analytics to refine strategies and ensure optimal targeting and bid management.
Integrated offline conversions into Google Ads, ensuring a complete view of the lead generation performance across both online and offline channels.
Solution
We implemented a full-funnel lead generation strategy using Call Tracking Metrics (CTM) for tracking offline conversions. This allowed for accurate Return on Ad Spend (ROAS) and performance oversight across over 20 landing pages, optimising conversions and driving high-quality leads.
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