PPC

Leveraging Influencer Audiences into Conversions for Dr. Organic

Leveraging Influencer Audiences into Conversions for Dr. Organic

Driving sales through influencer marketing and paid social strategies

Driving sales through influencer marketing and paid social strategies

Driving sales through influencer marketing and paid social strategies

Dr. Organic is a skincare and beauty brand that uses organic ingredients to create products that are vegan, vegetarian, and environmentally friendly. Their products include skincare, bath and body, and hair care solutions, all formulated with organic Aloe Vera as a key ingredient.

120%

Increase In Conversion Rate

610%

Increase In Revenue

37%

Repeat Customer Rate

Insight/brief heading

The goal was to develop a digital eCommerce strategy for Dr. Organic to generate sales through their new online store in South Africa and the UK. The strategy leveraged influencer marketing and paid social campaigns to drive targeted conversions and increase revenue.

Result or How we did it heading

  • Paid advertising through Google Ads (Search, Display, Shopping) to drive targeted traffic and conversions.

  • Influencer marketing to reach warm audiences and drive engagement, helping to boost the effectiveness of our paid social ads.

  • Paid social campaigns on Facebook and Instagram to nurture leads and drive direct sales.

Solution

We executed a multi-channel strategy involving paid advertising, influencer marketing, and paid social campaigns to drive both immediate and long-term sales. Influencer partnerships helped warm up cold audiences, leading to more conversions at cost-effective rates.

Why wait?

Start converting with conversion rate optimisation, analytics & paid ads today