For registration page optimisation, we tested variations of messaging on the registration form. Variant C included an added incentive message that resulted in a 4.3% increase in registrations completed compared to other variants.

We added an animated “Register and get $40” icon on the high-traffic logged-out page, which resulted in a 103.33% increase in registrations, a 18.52% increase in first-time deposit count, and a 50% increase in total first-time deposit revenue.

For deposit CTA optimisation, we tested adding a '+' sign on the header deposit CTA and coloring the block green. This change led to a 17.18% increase in first-time depositors, highlighting the effectiveness of simple design adjustments.

Additionally, we tested redirecting users who have not deposited to the deposit page instead of the homepage URL, resulting in a 17.59% increase in first-time deposit count and a 21.24% increase in total revenue.

For deposit amount selection, we introduced predefined deposit amount buckets to simplify the process for users, resulting in a 61.93% increase in average purchase revenue per user (ARPU) and a 59.39% increase in total overall revenue lift.