CRO
Travelstart is an online travel agency, helping customers find and book flights, hotels, and car rentals.
+4.41%
Increase in Purchases
+6.27%
Test Increase in Add to Carts
+$180k
Additonal Revenue Per Month
Insight/brief heading
The goal was to improve Travelstart’s booking process by adding a "Next Steps" feature in the checkout journey. The challenge was to determine how many steps should be in the checkout and what the next step should be, considering competitors like Kayak and Booking.com.
Result or How we did it heading
Implemented a ‘Next Steps’ progress indicator in the booking flow.
Measured key metrics: Purchases, Add to Carts, and Cart Traveller.
Analyzed the impact of added clarity on conversion rates.
Results showed a +4.41% increase in Purchases, +6.27% in Add to Carts, and +5.74% in Cart Traveller.
The test was a winner and was fully implemented, generating an additional $180k in revenue per month.
Solution
We tested a new step in the checkout flow, guiding users with clear ‘Next Steps’ to improve clarity and encourage engagement.
Why wait?
