PPC
BMW Motorrad is a division of BMW Group, specialising in the design, manufacture, and marketing of motorcycles. Known for its premium, high-performance motorcycles, BMW Motorrad offers a range of vehicles for adventure, road, and touring enthusiasts.
15.7M
Impressions Generated
42%
Ad Recall
73k
Engaged Users per Month
Insight/brief heading
The goal was to develop a comprehensive brand awareness and product education strategy to acquire more leads through enquiry forms and calls. This included targeting high-net-worth individuals who are interested in BMW products.
Result or How we did it heading
Paid Social campaigns with location-based B2B targeting to reach high-net-worth individuals.
Performance analytics analysis to understand the best-performing segments and optimise targeting.
CRO advanced audit to ensure the user journey on the site was smooth and led to higher conversions.
Automation audit to ensure that the process was optimised and capable of handling high volumes of leads effectively.
Solution
We developed an integrated awareness campaign aimed at high-income individuals who could afford BMW’s premium products. By leveraging Adobe Target insights and connecting Facebook targeting, we enhanced ad recall and increased engagement.
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