💬
Fireside Chat
hypedigital
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Beyond the A/B Test: Building a Culture of Conversion
Guests
Guy Yalif
Chief Evangelist · Webflow
Elijah Greenhill
Managing Director · Hype Digital
Moderator
Aharon Cohen
Head of Marketing · Hype Digital
Watch the full 50-minute recording
For every $92 companies spend driving traffic, just $1 goes toward converting it. In this session, Guy Yalif (Webflow) and Elijah Greenhill (Hype Digital) break down what separates teams that test from teams that grow: how to embed experimentation as a practice, use AI to find performance pockets your team would miss, and turn a single test into executive buy-in for a full programme.
⏱ 50 minutes 👥 3 speakers 🎬 Recorded session
What’s Covered
Key topics in the conversation
01
Why $92 goes to acquisition for every $1 on conversion and how to rebalance
02
The HiPPO problem and how CRO becomes the antidote to opinion-driven decisions
03
How Dermalogica’s CEO built a testing culture from the top down across six regions
04
Using CRO to validate multi-million dollar business investments before committing
05
A practical 3-step framework you can use to start testing today
Speakers
Who is in the conversation
Guy Yalif
Chief Evangelist
Webflow
Elijah Greenhill
Managing Director
Hype Digital
Aharon Cohen
Head of Marketing
Hype Digital
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