Guests
Guy Yalif
Chief Evangelist · Webflow
Elijah Greenhill
Managing Director · Hype Digital
Moderator
Aharon Cohen
Head of Marketing · Hype Digital
Watch the full 50-minute recording
For every $92 companies spend driving traffic, just $1 goes toward converting it. In this session, Guy Yalif (Webflow) and Elijah Greenhill (Hype Digital) break down what separates teams that test from teams that grow: how to embed experimentation as a practice, use AI to find performance pockets your team would miss, and turn a single test into executive buy-in for a full programme.
⏱ 50 minutes 👥 3 speakers 🎬 Recorded session
What’s Covered
01
Why $92 goes to acquisition for every $1 on conversion and how to rebalance
02
The HiPPO problem and how CRO becomes the antidote to opinion-driven decisions
03
How Dermalogica’s CEO built a testing culture from the top down across six regions
04
Using CRO to validate multi-million dollar business investments before committing
05
A practical 3-step framework you can use to start testing today
Speakers
Guy Yalif
Chief Evangelist
Webflow
Elijah Greenhill
Managing Director
Hype Digital
Aharon Cohen
Head of Marketing
Hype Digital