Powered by Hype Digital & Convert.com

Cape Town Experimentation Meet-Up

Hype Digital Experimentation Evening, Powered by Convert.com

Hype Digital Experimentation Evening, Powered by Convert.com

An evening unpacking how your customers actually experience your website, what the data reveals about their behaviour, and how the best teams are designing journeys that keep them coming back..

An evening unpacking how your customers actually experience your website, what the data reveals about their behaviour, and how the best teams are designing journeys that keep them coming back..

An evening unpacking how your customers actually experience your website, what the data reveals about their behaviour, and how the best teams are designing journeys that keep them coming back..

6 May 2026 | Deer Park Café, Cape Town

Register your interest now

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Hype Digital and Convert.com are bringing together 40 of South Africa's sharpest digital leaders for an evening focused on understanding customer behaviour, using data to remove friction and building online experiences that actually convert and provide the best possible user experience.


Whether you're trying to figure out why visitors drop off, how to personalise without guessing, or where your biggest revenue leaks are hiding, this is the room to be in.


Oh, and we'll be announcing the "Most User Friendly Website in South Africa" - more details below.

Hype Digital and Convert.com are bringing together 40 of South Africa's sharpest digital leaders for an evening focused on understanding customer behaviour, using data to remove friction and building online experiences that actually convert and provide the best possible user experience.


Whether you're trying to figure out why visitors drop off, how to personalise without guessing, or where your biggest revenue leaks are hiding, this is the room to be in.


Oh, and we'll be announcing the "Most User Friendly Website in South Africa" - more details below.

Hype Digital and Convert.com are bringing together 40 of South Africa's sharpest digital leaders for an evening focused on understanding customer behaviour, using data to remove friction and building online experiences that actually convert and provide the best possible user experience.


Whether you're trying to figure out why visitors drop off, how to personalise without guessing, or where your biggest revenue leaks are hiding, this is the room to be in.


Oh, and we'll be announcing the "Most User Friendly Website in South Africa" - more details below.

Speakers & Judging Panel

Cameron Calder

Founder of Hype Digital, South Africa's top-ranked CRO agency (Clutch 2024). Former performance marketer for the CR7 brand. Built experimentation programmes for SA's top brands, including Ackermans, Travelstart, BMW, Umbro & Netflorist.

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Johan van Tonder

CEO of AWA Digital. Co-author of E-Commerce Website Optimisation (Kogan Page). CRO Personality of the Year by Conversion Elite. 15+ years optimising online sales with CRO for brands including Nike, Canon Woolworths & TFG.

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Nicholas Wright

CEO & Founder of Conversion Rate Pros, a performance-driven CRO agency specialising in UX research, A/B testing, analytics, and AI-powered experimentation for fast-growing eCommerce and lead-gen brands.

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What to expect:

  • Punchy, action-focused lessons from the country’s top CRO experts.

  • Open discussion on experimentation maturity in South African organisations and the opportunities thereof.

  • Real examples of testing velocity, prioritisation and stakeholder buy-in.

  • Scenic views, great food and a range of unique minds.

Format:

  • An intimate room of 40 digital leaders shaping how South Africa's biggest brands build online experiences.

  • Hosted at Deer Park Café, Vredehoek, Cape Town

  • Informal, peer-led setting

  • Invite only (register your interest below)

Hype x Convert "Most User Friendly Website in South Africa" Awards:

A chance to be named, "South Africa’s Most User Friendly Website"

Your event registration will automatically enter you into the awards. Our judging panel will assess every submission on usability, conversion design, page speed and overall user experience. The winning website will be announced live at the event, and the winning team takes home a high-valued experience for their team's next off-site!

Location

Deer Park Café

2 Deerpark Dr W, Vredehoek, Cape Town, 8001, South Africa

Address: 2 Deer Park Avenue, Vredehoek, Cape Town Central, 8001, South Africa.

Location: Situated on the upper slopes of Vredehoek, overlooking Table Bay and just below the Deer Park.

Parking: Both street parking and a parking lot are available.

Accessibility: The venue is wheelchair accessible, including the entrance, parking, and seating.

6 May 2026 | Deer Park Café, Cape Town

Register your interest now

Save my seat

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Terms & Conditions

Terms & Conditions

The Hype x Convert Most User-Friendly Website Awards 2026 are run by Hype Digital (Pty) Ltd in partnership with Convert.com. Entry is automatic upon registering for the Hype x Convert Cape Town Experimentation Evening and submitting a valid website URL. One entry per domain. Submissions close 28 April 2026. Websites are assessed by the judging panel at their discretion based on usability, conversion design, page performance and user experience. The highest-scoring website wins. In the event of a tie, the panel's decision is final. The winner will be announced on 6 May 2026 at the event and notified via email. If the winner cannot attend the event, they will be contacted directly to arrange an alternative date. Event capacity is limited to approximately 40 attendees, allocated on a first-come, first-served basis. By registering, you consent to Hype Digital storing your name, email, phone number and website URL for the purposes of event management, the awards and related follow-up communications. You may unsubscribe at any time.

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